Before the call of the mall swallows us all, resist! December 10th is Terra Madre Day, a brief respite in the calendar before the profane excess of the consumer holidays reigns supreme.
And this year commemorates the 25th anniversary of the signing of the
Slow Food Manifesto.
There’s never been a better moment to reaffirm our commitment to the colorful and spirited ideals that shaped the formation of the Slow Food movement. So, on this Terra Madre Day we’re asking everyone who believes “a firm defense of quiet material pleasure is the only way to oppose the university folly of Fast Life” to sign your name in agreement.
We’re told the Manifesto was conceived over an excess of wine in a smoky bar in Paris. Or maybe it just reads that way. Either way, we’ve found it sounds best when you proclaim the words from atop a dinner table, having donned a beret, and with a hand-rolled cigarette in one hand and a glass of wine in the other.
This Terra Madre Day, bake bread, pickle veggies, brew beer, share a meal with family and friends. And take a moment to sign the Slow Food Manifesto!
Let’s keep these revolutionary ideas alive and growing for another 25 years!